The market for logo designs is a relatively competitive one indeed. Various logo design firms afford a variety of design packages to cater for different customer requirements and budgets.
With such a large number of options to select from, the question commonly asked is how much should one pay for a decent company logo design.
Generally speaking, logo design price ranges from as unbelievably low as $30 to thousands of dollars. Needless to say the more you pay the more extras you can expect to receive. But to help you decide on which logo design price would better suit your needs, take a gander at the breakdown below.
Sub $100 Logo
These logos might be cheap but the good design quality has astonished many. Needless to say a bit of homework is needed to be sure you get the best business logo designers at this price bracket. This range is best suited for clients who want their business logos fast with limited interaction on a tight budget.
$100 - $1000 Range
If you have some spare change and some time, you can afford to appoint logo designers who are more service oriented. The logo creation quality is comparable to the logos in the sub $100 logo design price category. Having said that, they offer a more personal approach when dealing with customers. They gladly take the time to speak to clients about their requirements.
$1000 - $5000 Range
Traditional logo designers normally charge this amount for their services. They spend a considerable amount of time trying to get as much relevant data as possible before developing a logo. Their assessment of your organization, competitors,products and market groups would allow them to advise you on what look and feel you should adopt. I would propose this category to anyone who can afford it. The possibility of the business logo designs being of greater quality than those in the first two categories is highly likely plus you get valuable advice as well.
$5000 and Above
This category befits those who aim to launch branding campaigns. Branding agencies produce logos as part of a corporate identity creation exercise. Each individual logo is given along with a a thick blueprint that would contain the logo rationale, logo dimensions and logo usage conditions. The presence of the blueprint does wonders to the perceived quality of the creative logo designs. This alternative is ideally suited for large organizations who can spend on branding and rebranding themselves and their products.
Before decide, it is always best to take a bit of time and asses what you really need. If you are just starting your business, most likely that you would be on a very tight budget. There is no harm in opting for an affordable logo designer provided you do a little bit of research. Visit logo design sites and have a look at their logo samples. If they can deliver what you need at this particular time for a sum that would not stretch finances, then it would be an option you should seriously consider.
Dave Kilmanrock has been in the advertising industry for over 15 years. He has contributed many articles on branding. He believes you should always opt for the logo design price that offers the best value for money.
