The market for company logo designs is a competitive one indeed. Various logo design firms present a variety of design packages to satisfy different customer criteria and budgets.
With such a large number of options to pick from, the question commonly asked is how much should one pay for a decent custom logo design.
Basically, logo design price ranges from as ridiculously low as $30 to thousands of dollars. Suffice to say the more you fork out the more extras you can look forward to. But to help you decide on which logo design price would better correspond to your needs, have a look at the guide below.
Below $100 Logo
These logo creations might be cheap but the good design quality has amazed many. Needless to say some research is needed to be sure you get the best logo designers at this price bracket. This range is most suitable for customers who want their creative logo designs fast with as little interaction as possible on a very limited budget.
$100 - $1000 Range
If you have some spare change and some time, you can afford to appoint logo designers who are more service oriented. The logo creation quality is comparable to those in the sub $100 logo design price range. Nevertheless, they offer a more personal approach when dealing with customers. They would be happy to speak to clients about their needs.
$1000 - $5000 Range
Traditional custom logo designers commonly charge this rate for their services. They spend a lot of time trying to get as much relevant information as possible before designing a logo. Their analysis of your company, competitors,products and market groups would enable them to advise you on what look and feel you should adopt. I would propose this category to anyone who can afford it. The prospect of the business logo designs being of greater quality than those in the first two categories is quite likely plus you get valuable advice to boot.
$5000 and Above
This category befits those who plan to launch branding campaigns. Branding companies design logos as part of a corporate identity formulation exercise. Each and every logo is presented together with a thick blueprint that would normally contain the logo rationale, logo dimensions and logo usage conditions. The presence of the blueprint does wonders to the perceived quality of the logos. This choice is ideally suited for large multinationals who have the resources for branding and rebranding themselves and their products.
Before you come to a decision, it is always best to take some time and figure out what you really need. If you are just kicking off your business, most probably that you would be on a very small budget. It is not uncommon to opt for for an affordable custom logo designer as long as you do a little bit of groundwork. Visit logo design sites and have a look at their logo samples. If they can provide what you need at this period of time for a price that would not stretch finances, then it would be an option you should give a lot of thought to.
Dave Kilmanrock has been in the advertising industry for the past 15 years. He has contributed many articles on branding. He believes you should always opt for the logo design price that offers the best value for money.
